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The Journal

Notes on home & craft

Design thinking, project stories, and a behind-the-scenes look at the work that goes into a Genco home.

Featured

Testing – Choosing finishes that age beautifully

Materials are a long-term relationship. Here's how we help clients choose well.
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Latest Articles

From the journal

A custom home designed and built by Genco Homes in Colorado.
Inspiration
Jul 2026

Testing – What to expect in your first design consultation

A look at how we turn an early conversation into a clear, confident path forward....

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The interior of a custom home designed and built by Genco Homes in Colorado.
Remodeling
Jul 2026

Testing – Five principles behind a timeless Colorado home

What makes a home feel enduring rather than trendy — and how we design for the long view....

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Custom Homes
Jun 2026

The art of building a home that lasts a lifetime

From the first conversation to the final walkthrough, enduring homes are built on more than materials. A look at the...

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